Founded in 1946 by Minoru Yoneyama for the production of wooden floats for ring net fishing and converted to the production of badminton rackets in 1957, Yonex, headquartered in Tokyo, has become the undisputed market leader in the high-quality badminton racket sector in its well over 50 years of existence. The isometric head shape of the rackets introduced in 1992 is the most distinctive feature in tennis and has now become the standard shape in the badminton sector.