Compared to other major brands, Nike is a relatively young company - founded in 1972 by Bill Bowerman and Phil Knight. The name is also program - Nike is a goddess of victory in Greek mythology - and since 1989, the company, headquartered in Beaverton, Oregon, has been continuously the worldwide number one sports equipment provider. The legendary Swoosh is one of the most famous trademarks of all time and is placed in a series with the Walt Disney and Coca-Cola logos. Some of the almost always young and stylish products - foremost among them Nike Free and various Air models - have now achieved cult status worldwide.